TDG – Proposal for the Development of a Case Based Advanced Business Communication Course for Y.2 Students in the Faculty of Business and Economics

Abstract

The Advanced Business Communication Course helps to prepare students to integrate their theoretical business knowledge with communication skills that enhance their opportunities for future professional success. It seeks to further develop their analytical and problem solving skills, and at the same time, enhance their communication skills within the business context. The course content and design is largely needs driven (professional) and outcome based (academic) which encourages both deep and experiential learning among Business students. As well as the conventional mode of face to face classroom teaching conducted by instructors, a dedicated course website has been created for students to do the following: read related case based articles which are currently available on the web, conduct web based research on the internet both individually and in groups, acquire new and relevant business vocabulary through reading and completing exercises provided online; and also prepare and write formally assessed assignments via the use of online customized writing templates.

Learning Outcomes for the course are as follows:

• To write, describe and present formal case analyses and business reports;
• To apply relevant business knowledge from core content based subjects in both discussions and presentations;
• To negotiate and support various solutions to complex problems by utilizing relevant research and evidence;
• To incorporate relevant vocabulary in formal written as well as oral tasks and activities;
• To listen, interpret and integrate multimedia information sources into their analyses;
• To demonstrate an awareness of a wide range of global business issues facing both companies as well as management.

Deliverables